About
About + editorial standards
Written under: [Author name — founder to supply]
This is an educational self-help course that teaches the behavioural approach to sleep that clinicians use for insomnia. We are careful about what we claim and how we say it, because sleep is health-adjacent and honesty is the whole point of the brand.
What the course teaches
The material is grounded in cognitive behavioural therapy for insomnia (CBT-I): anchoring wake time, rebuilding the link between bed and sleep, matching time in bed to the sleep you are actually getting, and loosening the night-time thoughts that keep you awake. We teach the approach; we don’t claim to replace a clinician.
How we handle evidence
When we mention that CBT-I is recommended as a first-line approach for chronic insomnia, we mean it as a statement about the general approach, supported by clinical-guideline sources such as NICE, never as a promise about what this specific course will do for you. See our guideline references below.
How we review copy
Every public-facing page is checked against a strict say/never-say list before it ships: no medical-care claims, no promises about results, no wearable-score language. We frame outcomes as how your sleep feels, not as changes to your sleep physiology.
Who writes this
The course and articles are written under a named author with a background in the behavioural approach to sleep. Where a clinician reviewer is involved, we say so on the page.
Guideline references
This is an educational self-help programme. It is not medical advice, diagnosis, or treatment, and it is not a substitute for care from a qualified clinician. If you have a medical condition or your self-check flags a possible cause, speak to a doctor before starting. Not intended for under-18s.